Which of the following statements is NOT part of The American College's Code of Ethics eight cannons?

• A. Conduct yourself at all times with honor and dignity.
• B. Continue your studies throughout your working life, so as to maintain a high level of professional competence.
• C. Focus more on sales than service.
• D. Avoid practices that would bring dishonor upon your profession or The American College.

Answer: (C)

The eight cannons of ethical practice center on integrity, ongoing professional development, and protecting the profession’s reputation. Saying that you should focus more on sales than service runs directly against that mindset, because it elevates selling over serving clients and upholding ethical standards. The other statements reflect the expected conduct: act with honor and dignity at all times; pursue lifelong learning to maintain high professional competence; and avoid practices that would bring dishonor upon the profession or The American College. So the sales-first statement isn’t part of the Code.